Session: Demystifying Developer Engagement: Seven simple principles to guide organizations
In 2013, Stephen O’Grady’s “The New Kingmakers, How Developers Conquered the World” highlighted the escalating influence of developers. Despite the acceleration of this trend, numerous businesses still fail to grasp the significance of developer affinity and community building. This begs the question: How can companies, unfamiliar with or hesitant to engage developers, navigate this influential demographic?
In his talk, Barton addresses this challenge by presenting seven simple principles. These principles act not only as a framework but also as a checklist, guiding organizations through the process of understanding, attracting, and engaging developers. By providing a structured approach, Barton equips businesses, regardless of their prior developer experience, with the tools to tap into this vital constituency and adapt to an increasingly developer-driven landscape.
