Session: Scaling Internal DevRel: Intuit’s Blueprint for Empowering Developers Across a Global Organization
As Intuit evolves into an AI-native company with a cloud-first approach, our internal developers are at the forefront of this transformation. But with multiple high-profile acquisitions—including Mailchimp and Credit Karma—came the challenge of unifying diverse engineering practices. Intuit’s Advocacy team stepped in to lead the charge with an Internal DevRel approach, driving collaboration and consistency across our internal developer ecosystem.
This session dives deep into how we’ve tackled the complexities of scaling DevRel internally, enabling engineers across products like Mailchimp, TurboTax, and Credit Karma to thrive under a cohesive development experience.
We’ll cover our strategic use of frameworks—like creating an intake request process and building a strong team charter—to manage high demand while maintaining alignment with business goals. You’ll also hear success stories, including the launch of an internal developer community hub and our multi-touch two-month “Summer of GraphQL” campaign, which drove significant engagement and developer empowerment.
Join us to learn practical strategies, avoid common pitfalls, and leave with ready-to-apply playbooks for driving internal developer success—whether you’re building from scratch or looking to scale.
