Session: Integrating Diversity, Equity, and Inclusion into Product Design
How do you define diversity in product development? How do you ensure feedback from traditionally marginalized customer groups is not only heard, but acted upon? How do you balance between the needs of diverse subsets of users with those of the larger audience?
This keynote presentation dives deep into the critical role diversity plays in crafting successful products that resonate with everyone in your audience. With decades of multifaceted leadership experience in Fortune 100 companies, “Culture Whisperer” Denitresse Ferrell will take the All Things Open community on an exploration of the various dimensions of diversity in product development, from building inclusive teams to gathering and implementing diverse customer feedback.
At the conclusion of this session, the participants will be able to:
- Demystify Diversity: Unpack the concept of diversity in product development, going beyond race and gender to encompass a wide range of perspectives.
- Avoid Stereotypes at Scale: Learn how to safeguard against perpetuating stereotypes while personalizing user experiences.
- Harness the Power of ERGs: Consider how Employee Resource Groups (ERGs) can be leveraged to champion diversity within products and services.
- Move from Feedback to Action: Apply actionable strategies for ensuring diverse customer voices are heard, valued, and reflected in the final product.
