Session: Behavior-Driven Design: Elevating UX with Behavioral Economics
Combining behavioral economics and user experience design is a complex and rapidly-evolving field that is becoming increasingly important in creating effective, engaging, and ethical designs. This presentation will explore the key principles of behavioral science that can inform user experience design and the key concepts in user experience design that draw on insights from behavioral science. Through examples of real-world designs, we will see how choice architecture, feedback loops, behavioral nudges, user research, and ethical considerations can all be leveraged to create impactful and user-friendly designs that motivate behavior change.
Key takeaways:
- Discover the surprising quirks of human decision-making.
- Learn how to sculpt choice environments that gently guide user actions.
- Unlock the secrets of feedback loops that not only inform but inspire.
- Master the art of the nudge: subtle design tweaks with powerful impacts.
- Understand why integrating user research and ethics isn’t just nice-to-have—it’s vital.
