Session: 2 for 1:Thriving on a Budget: Success with a ‘Community of Everywhere’ Approach / TBA
Jason Baum: Thriving on a Budget: Success with a ‘Community of Everywhere’ Approach
In this lightning talk, Jason Baum, Senior Director of Developer Relations (DevRel) at Sauce Labs, challenges the conventional DevRel wisdom that prioritizes chat channels or forums as the nucleus of community engagement. Drawing from Sauce Labs’ successful strategy, Jason will share insights on building a vibrant, multi-platform community by leveraging existing audiences and content channels. This approach has enabled Sauce Labs to amplify its community reach, enhance brand reputation among developers, and achieve substantial growth with a lean team and budget. By focusing on a “community of everywhere” philosophy, Sauce Labs has fostered engagement across diverse platforms without the need to establish proprietary chat channels or forums, instead supporting and participating in existing industry and open-source project communities.
TBA
